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Many other matters could be discussed in regard to our needs in developing the tourist trade. The need for the right type of accommodation, the air conditioning of rooms and other matters are worthy of thought. But I should like to say a word now on publicity, which is the very central theme of this legislation. I propose to speak about advertising. If we are to consider the publicity that we need we should build up a national image. We must sing the song of Australia. We must think in terms of Banjo Paterson, Henry Lawson, Dorothea Mackellar, Kendall and others and talk in terms of 'This is our country'. We must not be ashamed to say this is a beautiful country. We must speak up for our country. Dorothea Mackellar referred to it as the land of the rainbow gold. What better words could be used in publicity overseas for Australia in some good publication than 'Australia, land of the rainbow bold'. I can think of nothing better. This would help to sell Australia. It is colourful. It is used in relation to the Gold Coast, to the gold won from the soil, the gold being taken out of Australia in investment at the present time. All this thought of gold has a ringing appeal. It has the same appeal as that used by salesmen who speak about something being scientifically tested, that expression having some great and positive appeal. In Australia, let us sing the song of Australia and its development. Let us think in the words of our great poets and writers. Let us go forward with our radio, television, Press and lecturing campaigns talking about Australia, its wonders, this great land of the Southern Cross. If we do this we must make advances. Almost every Australian knows something about the States of America. All Australians know something about Texas, Kentucky, Wyoming and all the other States, and about the cities and towns because in Australia we sing songs about them. Yet in our own country what do we have? We have 'Road to Gundagai' and 'Croajingalong' or something like that. This is not enough. We must expand on this. We must sing the songs of the Northern Territory, of Standley Chasm and Simpson's Gap. Let us have more words about the beautiful Blue Mountains, the gold of Turon and Hill End, about the Great Barrier Reef and the Holtermann nugget. I advance these ideas to give the Government inspiration. I suggest that these things can be done. Further, I believe that through the News and Information Bureau the Commonwealth Government could play a significant part in making these thoughts known through film and literature. Let us consider the type of literature that we have. We have 'Walkabout' and a few magazines of this kind which are of quite good quality. But should not the Commonwealth Government help in this field if we are to sell Australia? Let us consider overseas publications. Of course the Soviet Union, the United States of America, Canada, the United Kingdom and other lands are stronger, bigger, wealthier and have greater populations, but they produce publications of very great quality. I can only hope that the Commonwealth Government will be courageous and go forward to sing the song of Australia, to extoll the virtues of this country and to tell the world of this wonderful, healthgiving climate, of the opportunities here for people not only as tourists but as settlers. Mention was made today about the difficulty people coming to Australia experienced in obtaining visas or passports. This is of importance. The Commonwealth Government should ease restrictions and make travel for tourists as easy as possible. Whilst we in this country have a definite migration policy and have firm and fixed ideas on the matter, I believe that for our Asian neighbours, who live close to us and who want to change from an Asian to a European type society, Australia offers very great advantages. I believe that we should seek this Asian trade.